777cm Privacy Policy

1 Introduction

This Privacy Policy sets out the data protection practices of 777cm (referred to in this document as "777cm," "we," "us," or "our") in connection with the online gaming and sports betting platform accessible at 777cm.ws and its associated services (collectively, the "Platform").

777cm understands that entrusting us with your personal information is a significant act of confidence. We are committed to handling that information with care, transparency, and respect. This Policy is written in plain language to make it straightforward for our Pakistani members to understand exactly how their data is managed — without obscuring important details in unnecessarily complex legal wording.

This Privacy Policy should be read alongside the 777cm Terms and Conditions. Capitalised terms used in this Policy but not defined here carry the meanings given to them in the Terms and Conditions.

2 Data Controller

For the purposes of applicable data protection law, 777cm is the data controller in respect of personal information collected through the Platform. As data controller, 777cm determines the purposes and means by which personal data is processed.

In any context where 777cm engages a third-party service provider to process data on its behalf — for example, a payment processor or fraud detection vendor — that party acts as a data processor under 777cm's instructions and is bound by contractual obligations that require them to handle your data only in accordance with this Privacy Policy and applicable law.

3 Personal Data We Collect

777cm collects and processes the following categories of personal information:

3.1 Identity and Account Data

• Full legal name as it appears on your CNIC
• Date of birth
• Pakistani CNIC number (used for age and identity verification)
• Username and encrypted password
• Profile photograph (where voluntarily provided)

3.2 Contact Data

• Mobile phone number registered with the account
• Email address
• City of residence (e.g., Karachi, Lahore, Islamabad, Faisalabad)

3.3 Financial and Transaction Data

• JazzCash or EasyPaisa mobile wallet number
• Bank account or card details used for deposits or withdrawals (where applicable)
• USDT wallet address (if the member uses crypto payments)
• Deposit history, withdrawal history, bet history, and account balance records

3.4 Technical and Device Data

• IP address and approximate geolocation at the time of login
• Device type, operating system, and browser information
• Session timestamps and duration
• Platform interaction logs (pages visited, games played, bets placed)

3.5 Communications Data

• Records of live chat conversations with 777cm support
• Email correspondence with 777cm
• Survey or feedback responses submitted by the member

4 How We Collect Your Data

777cm collects personal data through the following means:

• Directly from you: When you register a 777cm account, complete the KYC verification process, make a deposit or withdrawal, contact support, or respond to surveys.
• Automatically: Through cookies, server logs, and session tracking technology when you access and interact with the Platform. See Section 10 for full cookie details.
• From third parties: Identity verification partners (for CNIC validation), payment processors (for transaction confirmation), and fraud detection services may share data with 777cm as part of their contractual service delivery.
• From publicly available sources: In limited cases related to fraud investigation or compliance, 777cm may reference publicly available information to verify account holder identity.

5 Why We Use Your Personal Data

777cm uses the personal data it collects for the following purposes:

• Account creation and management: To create, maintain, and administer your 777cm account, including processing your 777cm Login credentials securely.
• Identity and age verification: To comply with our obligation to verify that all 777cm members are 21 years of age or older, using CNIC data submitted during KYC.
• Processing financial transactions: To process deposits received via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and USDT TRC20, and to process withdrawal requests to verified payment methods.
• Platform operation and improvement: To ensure that the 777cm platform functions correctly, to diagnose technical issues, and to improve the member experience based on usage data.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent activity, money laundering, account takeover, and other conduct that violates the 777cm Terms and Conditions.
• Responsible gaming: To monitor gaming behaviour patterns and, where appropriate, reach out to members who may be showing signs of problem gambling, and to administer self-exclusion requests.
• Regulatory compliance: To comply with obligations imposed by the applicable international gaming licence, including record-keeping, reporting, and cooperation with regulatory or law enforcement bodies where legally required.
• Marketing communications: To send promotional emails and SMS notifications about 777cm offers, bonuses, and new games — only where you have provided consent and have not subsequently opted out.
• Customer support: To respond to enquiries, complaints, and disputes submitted to the 777cm support team.

6 Legal Basis for Processing

777cm processes personal data on the following legal bases:

• Contractual necessity: Processing that is required to perform the contract between you and 777cm — including operating your account, processing transactions, and providing access to games and betting markets.
• Legal obligation: Processing required to comply with applicable laws and regulatory requirements, including those imposed by the 777cm gaming licence — such as KYC, age verification, and anti-money-laundering checks.
• Legitimate interests: Processing carried out to pursue 777cm's legitimate business interests, such as fraud prevention, platform security, and improvement of the member experience, where those interests are not overridden by your privacy rights.
• Consent: Where you have given explicit consent — specifically for marketing communications. You may withdraw this consent at any time without affecting the lawfulness of processing carried out before withdrawal.

7 Sharing Your Data

777cm does not sell, rent, or trade personal data to third-party marketers under any circumstances. We share personal data only in the following limited and controlled situations:

7.1 Service Providers

777cm engages carefully selected third-party service providers who process data on our behalf and under our instructions. These include payment processing partners (including JazzCash, EasyPaisa, and banking partners), KYC and identity verification vendors, fraud detection services, cloud hosting providers, and customer support software platforms. All such providers are bound by data processing agreements that restrict their use of your data to the specific services they provide to 777cm.

7.2 Regulatory and Legal Disclosure

777cm may disclose personal data to regulatory bodies, gaming licence authorities, law enforcement agencies, or courts where we are legally required to do so or where disclosure is necessary to protect the rights, property, or safety of 777cm, our members, or the public. Such disclosures are made only to the extent required by law and are not voluntary.

7.3 Business Transfers

In the event that 777cm undergoes a merger, acquisition, restructuring, or sale of assets, personal data held by 777cm may be transferred to the successor entity as part of that transaction, subject to the same privacy commitments described in this Policy.

8 Data Retention

777cm retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or regulatory reporting requirements.

As a general principle:

• Account and identity data is retained for the duration of the active account relationship and for a period of 5 years following account closure, as required for gaming licence compliance and anti-money-laundering record-keeping obligations.
• Transaction records (deposits, withdrawals, bet history) are retained for 5 years from the date of the transaction, consistent with financial regulatory requirements.
• Technical and session logs are retained for up to 12 months and are used primarily for fraud prevention and platform diagnostics.
• Support communications are retained for 3 years from the date of the interaction, to allow for dispute resolution and quality assurance purposes.
• Marketing consent records are retained until consent is withdrawn, and then for a further 3 years as evidence of the prior consent.

When data is no longer required, 777cm securely deletes or anonymises it in a manner that renders it impossible to re-identify.

9 Security Measures

777cm implements a range of technical and organisational security measures to protect personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• SSL/TLS encryption for all data in transit between member devices and 777cm servers
• Encryption of sensitive data fields at rest, including CNIC numbers and financial account identifiers
• Access controls that restrict internal access to personal data on a strict need-to-know basis
• Two-factor authentication (2FA) available for member accounts to prevent unauthorised login
• Regular security audits and penetration testing of the 777cm platform infrastructure
• Employee training on data protection obligations and secure data handling practices
• An incident response procedure for identifying, containing, and reporting data security incidents

While 777cm takes reasonable and appropriate steps to protect your personal data, no online platform can guarantee absolute security. Members are encouraged to use strong, unique passwords for their 777cm account and to enable 2FA where available. If you believe your account security has been compromised, contact 777cm support immediately.

10 Cookies and Tracking Technologies

The 777cm platform uses cookies and similar tracking technologies to operate correctly and to improve the member experience. A cookie is a small text file placed on your device when you visit a website. 777cm uses the following types of cookies:

You may configure your browser to refuse cookies or to alert you when cookies are being set. However, please note that disabling essential cookies will affect your ability to log in and use the 777cm platform. Marketing and analytical cookies may be declined without affecting core platform functionality.

11 Your Data Rights

As a 777cm member, you have the following rights in relation to your personal data. 777cm will respond to all data rights requests within 30 calendar days of receipt.

12 Minors and Under-Age Access

The 777cm platform is strictly intended for adults aged 21 years and above. 777cm does not knowingly collect, process, or retain personal data from individuals under the age of 21.

If 777cm becomes aware that it has inadvertently collected personal data from an individual under the minimum age, the relevant account will be immediately suspended, all associated data will be deleted, and any funds deposited will be returned to the originating payment method after an identity review.

Parents and guardians who believe that a minor in their care may have accessed the 777cm platform should contact 777cm support immediately. We take such notifications seriously and will act promptly upon receipt.

13 Changes to This Privacy Policy

777cm reserves the right to amend this Privacy Policy at any time. When material changes are made — particularly those that affect the types of data collected, the purposes for which data is used, or the rights available to members — 777cm will:

• Update the "Last Updated" date at the top of this page
• Post a notice on the 777cm platform notifying members of the change
• Where the change is significant, send a notification to the email address registered on the affected accounts

Your continued use of the 777cm platform after an updated Privacy Policy has been published constitutes your acceptance of the revised Policy. If you do not accept the revised terms, you should cease using the platform and close your account.

We recommend reviewing this Privacy Policy periodically. The current version will always be available at 777cm.ws/privacy-policy.

14 Contact and Data Enquiries

If you have questions, concerns, or requests related to this Privacy Policy or to 777cm's handling of your personal data, please contact us through the following channels:

• Live Chat: Available 24/7 via the support widget on the 777cm platform — the fastest way to reach us.
• Email: [email protected] — for formal data rights requests, please include "Privacy Request" in the subject line of your message.
• Response time: All privacy-related queries are acknowledged within 48 hours and resolved within 30 calendar days.

When submitting a data rights request, please provide your registered 777cm username or email address so we can locate your account. For security reasons, we may request additional verification before processing sensitive data requests.